No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Is blueapron.com legit or a scam?
Official Blue Apron meal kit site with clean scans, 24-year domain age, and active US business registration despite customer service complaints.
Analysis Summary
MT Intelligence
The page content, title, and menu match the well-known Blue Apron meal delivery service exactly, with no signs of impersonation or cloning. The domain is over 24 years old and registered through a major registrar with no privacy masking, while the hosting IP shows zero abuse reports. Our antivirus network and browser blocklists returned completely clean results. The evidence package confirms it is the real company, now owned by Wonder Group, with active Delaware incorporation since 2012. Mixed customer feedback exists around billing and support, but these are service issues rather than indicators of fraud.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for blueapron.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- - blueapron.com is the official website of Blue Apron, a US-based meal kit and prepared meal delivery service founded in 2012
- - Domain age exceeds 24 years (8788 days); company incorporated in Delaware, US, with SEC filings confirming legitimacy
- - Acquired by Wonder Group (2023); now offers no-subscription model with 60+ weekly recipes and ready-to-eat options
- - Trustpilot: 5,991 reviews, average score ~3.0; mixed feedback on billing/cancellations and product quality
- - BBB maintains a complaints page for Blue Apron, Inc. citing customer service and billing issues post-acquisition
- - Multiple independent reviews (Food & Wine, Wired, CNET, Epicurious) confirm it as a real, operating business with recipe variety but note recent quality/shipping complaints
- - No evidence of clone or typosquat; site directly referenced in all official contexts and reviews
- Redditopen
"Blue Apron cancelation scam! : r/blueapron - It's not a scam strictly speaking , but it is intentionally cumbersome "sludge""
- Trustpilotopen
"When checking my bank account week, I noticed I was still being charged by Blue Apron. ... They have purposefully set up their system in this way. It's shady and deceptive."
- Redditopen
"Blue Apron Scam? : r/Scams - I sent an email to Blue Apron Customer Support and told them to void the unauthorized charge on my credit card. They declined"
- BBBopen
"Ever since they were purchased, their customer service is non-existent . I have tried to reach them every way that they provide as an option."
- Food & Wineopen
"the kits I received from Blue Apron were excellent. ... I would definitely use the service again outside of testing"
- The Kitchnopen
"Of the 16 meals I tried, I’d happily reorder at least a few ... Blue Apron made it easy to eat well without overthinking dinner"
- Yelpopen
"We have been using this service for about 6 months and it is always Fantasic!"
- CNETopen
"The new version of Blue Apron is the best so far. Not only is the weekly menu full of easy and interesting recipes"
Blue Apron Holdings, Inc. incorporated in Delaware (2011/2012 as Petridish Media then Blue Apron); acquired by Wonder Group; operates as Blue Apron LLC
Our research found four mentions of billing and cancellation complaints on Reddit, independent review aggregator, and BBB, along with four positive reviews from Food & Wine, The Kitchn, Yelp, and CNET. Business registration records confirm Blue Apron Holdings, Inc. as an active Delaware company founded in 2012 and later acquired by Wonder Group. No evidence of the site being a clone or fraudulent operation was found.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
Domain & Encryption
Redirect Chain
- 1301http://blueapron.com/
- 2200https://www.blueapron.com/cross-domain
Server Reputation
Scam-Type Likelihood
1 scam-type patterns detected
0 of 13 categories showed signals
We check every URL against 13 distinct scam categories so the verdict tells you not just how risky the page is, but what kind of risk it carries. Each meter pulls from page signals, web reports, our AI analyst, vision, and the scam-network cluster — not from raw AV labels.
- Page contains e-commerce copy (cart / checkout / shipping).
- No phone number or postal address anywhere on the page.
- Multiple contact / trust-signal red flags on the page.
0 of 13 categories showed signals
We check every URL against 13 distinct scam categories so the verdict tells you not just how risky the page is, but what kind of risk it carries. Each meter pulls from page signals, web reports, our AI analyst, vision, and the scam-network cluster — not from raw AV labels.
- Page contains e-commerce copy (cart / checkout / shipping).
- No phone number or postal address anywhere on the page.
- Multiple contact / trust-signal red flags on the page.
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on blueapron.com and not a lookalike like b-lueapron.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered from the scan data on this page. These are auto-generated — not hand-written — so they always match the underlying report.
- Our automated security review found no threat indicators on blueapron.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- blueapron.com passed our automated security checks with a trust score of 82/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. blueapron.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 75 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- blueapron.com is 24.1 years old, registered on 5/7/2002 through MarkMonitor Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report blueapron.com as clean.
- No. blueapron.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- blueapron.com resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- We cache results for 24 hours. Signed-in MalwareTips members can trigger a manual rescan at any time using the "Rescan" button on the report page, which re-runs every check from scratch and refreshes this page.
User reviews & comments(0)
Share your experience — "Lost $200 on a fake checkout" is more useful than "Scam". Your review helps others avoid traps.