No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Is brandmetrics.com legit or a scam?
Established 24.9-year-old domain hosting the real Brand Metrics Sweden AB B2B analytics platform with zero malicious detections.
Analysis Summary
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
Visual analysis
We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.
Visual red flags detected in the screenshot
The website presents a professional and legitimate appearance for a B2B brand measurement platform with no visible scam indicators.
What our vision model saw
5 signalsProfessional layout with consistent branding and high-quality graphics
Functional navigation menu including Product, About, Resources, and Contact
Clear call-to-action button for booking a demo
Dashboard mockups showing data visualization and analytics tools
No signs of urgency tactics, fake trust badges, or intrusive pop-ups
Intelligence
The domain brandmetrics.com was registered in August 2001 and currently resolves to a professional B2B marketing-analytics site. Our antivirus network returned zero detections across 92 engines and the hosting IP carries an abuse score of zero. The company Brand Metrics Sweden AB is registered and active in Sweden with a listed Göteborg address and VAT number. Employee reviews on independent sites rate the firm 5.0/5, and no scam reports or complaints appear in our research. The page itself shows no login forms, urgency tactics, or cloned branding, and the visual assessment confirms a clean, functional corporate layout.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for brandmetrics.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain brandmetrics.com is the official website of Brand Metrics Sweden AB, a Swedish ad tech company founded/launched in Gothenburg in 2018 specializing in cookieless brand lift measurement for digital campaigns.
- Company registration: Brand Metrics Sweden AB, org. no. 559139-4332, active in Sweden (Göteborg address listed on site and registries like Creditsafe, Allabolag, Crunchbase).
- No scam reports, fraud complaints, or negative consumer reviews found across searches for scam/fraud/complaint/Trustpilot/ScamAdviser/Reddit.
- Positive employee reviews: 5.0/5 on Glassdoor (15 reviews) and AmbitionBox (7 reviews).
- Recent activity: Launched Predictive+ for CTV in June 2026; partners with publishers like The Guardian, Bloomberg; works with 100+ publishers globally.
- Domain age aligns with ~24.9 years registration (2001), but company operations started 2018; no typosquat or clone indicators.
- Site emphasizes GDPR-compliant, panel-free, cookie-free SaaS solution; no third-party review platforms (Trustpilot etc.) list the company.
- Glassdooropen
"Brand Metrics has an employee rating of 5.0 out of 5 stars, based on 15 company reviews on Glassdoor which indicates that most employees have an excellent ..."
- AmbitionBoxopen
"Brand Metrics is rated 5.0/5, based on 7 employee reviews on AmbitionBox. Brand Metrics is highly rated for Work-life balance with 4.9/5."
Brand Metrics Sweden AB, org. no. 559139-4332 (also listed as 559129-4332 in some places), registered ~2017, address Kyrkogatan 15, 411 15 Göteborg, Sweden. VAT: SE559139433201. Also has Brand Metrics Inc. in US (228 East 45th ...). Company appears active per multiple business registries and site fo
Our research located no scam reports, fraud complaints, or negative consumer mentions for brandmetrics.com. Two independent employee-review platforms rate the company 5.0/5. Swedish business registries list Brand Metrics Sweden AB as active with a Göteborg address and VAT number. The company reports partnerships with The Guardian, Bloomberg, and over 100 publishers globally.
Domain Timeline
- Aug 17, 2001Domain registered
First appeared in WHOIS records — 25 years old today.
- Jul 8, 2026Latest security review — Reviewed as safe
This scan re-ran every check and found no active threat signals.
brandmetrics.com has operated for years with no threat signals in this review — a long, stable track record, though it is never a guarantee on its own.
Threat Detection
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Technical Details
domain · encryption · redirects · server reputation · referencedContact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- Phone number listed (559129-4332).
- Postal address visible on the page.
Domain & Encryption
Redirect Chain
- 1301http://brandmetrics.com/
- 2200https://www.brandmetrics.com/
Server Reputation
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
What to do
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on brandmetrics.com and not a lookalike like b-randmetrics.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Final Verdict
Brandmetrics.com is the official site for Brand Metrics Sweden AB, a Swedish ad-tech company offering brand-lift measurement tools. The 24.9-year-old domain, active Swedish company registration, and clean scan results all point to a legitimate business. No payment or login forms are present.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on brandmetrics.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- brandmetrics.com passed our automated security checks with a trust score of 95/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. brandmetrics.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 44 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- brandmetrics.com is 24.9 years old, registered on 8/17/2001 through Cloudflare, Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report brandmetrics.com as clean.
- No. brandmetrics.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- brandmetrics.com resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. brandmetrics.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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