Is memolira.com legit or a scam?
Legitimate Mexican automotive news outlet founded by established journalist Guillermo Lira in 2012, with 13+ years of continuous operation and active social presence.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview

Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
MT Intelligence
Memolira.com is a genuine automotive news publication operated by Guillermo 'Memo' Lira, a journalist with over 20 years of experience in television, radio, and print media. The domain was registered in November 2012 and has been continuously tracked since March 2013, making it one of the oldest and most established automotive news sites in Mexico. Our antivirus network flagged zero detections across 92 engines, and the site carries a clean reputation across all security feeds. The operator maintains active, verified social-media accounts (YouTube, X with 13k+ followers, Facebook with 117k+ likes, TikTok, and Spotify podcasts) that have been in operation since 2013, all showing consistent automotive journalism content. Independent sources including Muck Rack list the site as a legitimate media outlet, and no scam reports, fraud complaints, or negative reviews appear in any consumer-complaint database or general web search. The site's own content includes consumer-protection articles warning readers about mechanic scams and online car-buying fraud, further reinforcing its editorial credibility.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for memolira.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain created November 22, 2012 (over 13 years old); tracked since March 2013; ranked as high as 104,999 globally with traffic mainly from Mexico
- Run by Guillermo "Memo" Lira (Guillermo Lira Plaza), automotive journalist with 20+ years experience in TV, radio, newspapers, and founder of multiple auto publications
- Active presence across YouTube (Autos Memo Lira channel with reviews and interviews), X (@AutosMemoLira, joined 2013, verified, 13k+ followers), Facebook (117k+ likes), TikTok, Spotify podcast "Memo Lira" and "Autos al Cien"
- Content focuses on car news, launches, driving tests, industry trends, buying advice, and manufacturer interviews; articles also appear on Publimetro México
- No scam reports, fraud complaints, or negative reviews found on Reddit, Trustpilot, ScamAdviser, or general web searches for "scam", "estafa", or "fraude"
- Site itself publishes consumer advice articles warning about mechanic scams, online car buying fraud risks, and vehicle history checks
- Listed on Muck Rack as a legitimate media outlet; LinkedIn confirms ongoing work since 2013
- Muck Rackopen
"Memo Lira is a renowned journalist and founder of various automotive publications. He has more than 20 years of experience in television, radio, newspapers."
- EasyCounteropen
"Memolira.com is tracked by us since March, 2013. ... Created on November 22, 2012. 13 years old."
- LinkedInopen
"Guillermo Lira Plaza ... Watches World & Memo Lira .com. ene 2013 - actualidad 13 años 6 meses."
Operated by journalist Guillermo "Memo" Lira Plaza since ~2012-2013; active social media (YouTube, X/Twitter since 2013, Facebook, TikTok), podcast, Publimetro contributions, Muck Rack profile
Our research confirmed Memolira.com as an established, legitimate automotive news publication. Guillermo 'Memo' Lira is listed on Muck Rack as a renowned journalist and founder of automotive publications with over 20 years of experience in television, radio, and newspapers. EasyCounter tracking data shows the domain has been continuously monitored since March 2013 and was created on November 22, 2012 (13 years old). LinkedIn confirms Guillermo Lira Plaza's ongoing work with the outlet since January 2013. The site operates active, verified social-media channels including YouTube, X (joined 2013, verified, 13k+ followers), Facebook (117k+ likes), TikTok, and Spotify podcasts. No scam reports, fraud complaints, or negative reviews were found in any consumer-complaint database, Reddit, or general web searches for fraud-related terms in Spanish or English.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
- Links to 15 social profiles.
Domain & Encryption
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on memolira.com and not a lookalike like m-emolira.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on memolira.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- memolira.com passed our automated security checks with a trust score of 84/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. memolira.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 73 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- memolira.com is 13.6 years old, registered on 11/22/2012 through GoDaddy.com, LLC. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report memolira.com as clean.
- No. memolira.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- memolira.com resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- This is a permanent record of the scan run on June 11, 2026. The verdict and evidence above reflect that scan and do not change on their own. If circumstances around memolira.com have changed, MalwareTips staff can run a fresh scan, which re-runs every check from scratch and publishes an updated report.
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