No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Is merchant-center-analytics.goog legit or a scam?
Google Merchant Center Analytics subdomain with clean four-year history and zero malicious flags.
Analysis Summary
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
Visual analysis
We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.
Visual similarities noted — cleared by the overall checks
Our vision model noted some visual similarity to a known brand, but the domain, security records, and reputation checks confirm this is the legitimate site — so this is shown for transparency, not as a red flag.
What our vision model saw
1 signalPage renders a 404 error
Intelligence
The domain merchant-center-analytics.goog was registered in July 2022 and resolves to Google IP ranges. Our antivirus network returned zero detections across 92 engines. The page itself returns a standard 404 error, which is expected for an analytics endpoint rather than a public website. No scam reports, complaints, or negative mentions appear in our web research. The domain appears in legitimate Google documentation and CSP allowlists, confirming its role as an official tracking host.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for merchant-center-analytics.goog, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain merchant-center-analytics.goog registered 2022-07-22 (4 years old as of 2026).
- Resolves to Google IP ranges (e.g., 142.250.x.x, 142.251.x.x) and listed in Google documentation and CSP policies for Merchant Center Analytics.
- Listed as a tracking/analytics endpoint in AdGuard SpywareFilter, 1Hosts blocklists, and WhoTracks.Me (prevalent tracker, ~0.03% reach).
- Appears in multiple malware/sandbox reports (Hybrid Analysis, Joe Sandbox, urlquery.net) as a contacted host during analysis of unrelated sites, but no direct association with malicious activity on this domain.
- No scam reports, Trustpilot/ScamAdviser/ScamDoc listings, Reddit complaints, or fraud mentions found in searches.
- Official Google Merchant Center Analytics features (Summary, Pricing, Popular products tabs) documented at support.google.com/merchants.
- Used in CSP allowlists for connect-src/img-src in Google Tag Manager contexts.
Domain Timeline
- Jul 22, 2022Domain registered
First appeared in WHOIS records — 4.0 years old today.
- Jul 8, 2026Latest security review — Reviewed as safe
This scan re-ran every check and found no active threat signals.
merchant-center-analytics.goog has operated for years with no threat signals in this review — a long, stable track record, though it is never a guarantee on its own.
Threat Detection
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Technical Details
domain · encryption · redirects · server reputation · referencedDomain & Encryption
Server Reputation
What to do
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on merchant-center-analytics.goog and not a lookalike like m-erchant-center-analytics.goog.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Final Verdict
This is a Google-owned analytics subdomain used for Merchant Center tracking. The domain is four years old, resolves to Google infrastructure, and shows no malicious detections or scam reports.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on merchant-center-analytics.goog. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- merchant-center-analytics.goog passed our automated security checks with a trust score of 90/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. merchant-center-analytics.goog presents a valid TLSv1.3 certificate issued by Google Trust Services · WR2, expiring in 60 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- merchant-center-analytics.goog is 4.0 years old, registered on 7/22/2022 through MarkMonitor Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report merchant-center-analytics.goog as clean.
- No. merchant-center-analytics.goog is not currently listed on the major browser blocklist feeds that modern browsers use.
- merchant-center-analytics.goog resolves to an IP operated by Google LLC in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. merchant-center-analytics.goog sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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