Is permutive.app a scam?

Our automated security review found no threat indicators on permutive.app. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.

Is permutive.app safe to use?

permutive.app passed our automated security checks with a trust score of 97/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.

Does permutive.app have a valid SSL certificate?

Yes. permutive.app presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 81 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.

Has permutive.app been flagged by antivirus engines?

No. All 92 antivirus engines in our malware network report permutive.app as clean.

Where is permutive.app hosted?

permutive.app resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.

Is permutive.app a well-known website?

Yes. permutive.app sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.

How often is the permutive.app report updated?

This is a permanent record of the scan run on June 25, 2026. The verdict and evidence above reflect that scan and do not change on their own. If circumstances around permutive.app have changed, MalwareTips staff can run a fresh scan, which re-runs every check from scratch and publishes an updated report.

Security Review

Is permutive.app legit or a scam?

Our verdict:Safe· 97/100

SafeSuspiciousDangerous

Official infrastructure domain for Permutive, a legitimate UK-based ad-tech firm used by major global publishers for privacy-first data processing.

Why we trust it

Operated by a verified UK business (Permutive Limited) active since 2013.Zero detections across 92 antivirus engines in our network.Used by reputable global media brands for data management.

permutive.appScanned 3h ago

Post Facebook

Trust score

SAFE

Heuristics 100·MT 95

Positive signals (3)

Antivirus clear Encrypted connection Clean server reputation

View density

Analysis Summary

Threat Intelligence

0/92

All engines report clean

Domain Age

—

Registration date unknown

MT Intelligence

Safe

Low likelihood · 95% confidence

SAFE

No threats detected

All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.

Website Preview

LIVE RENDER

permutive.app

1Page renders an XML Access Denied error message

Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →

Visual Screenshot Analysis

We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.

/ 100

High visual risk

Visual red flags detected in the screenshot

The screenshot shows a server-level XML error indicating access is denied; visual analysis for scam patterns is inconclusive.

Visual risk50/100

What our vision model saw

1 signal

Page renders an XML Access Denied error message

MT Intelligence

Advanced threat intelligence

MT Security Analyst

Low scam likelihoodengineMT · Guardiantrust95/100

MT AgentLive web researchVisual inspection

Confidence

Our analysis confirms this domain belongs to Permutive Limited, a well-established software company incorporated in the UK in 2013. The domain serves as a technical endpoint for their edge computing and audience tracking services, which explains why it appears in ad-blocking discussions. Technical scans show a valid SSL certificate and no malicious detections across 92 antivirus engines. The 'Access Denied' message seen in screenshots is a standard server response because the domain is meant for API and SDK traffic, not for public web browsing. Major media organizations like The Guardian and BuzzFeed utilize this technology, further verifying its legitimacy.

Full dossier

Analysis complete

Page Content

The domain does not host a traditional website; instead, it serves as a backend for Permutive's software development kit (SDK). Visitors see an XML error because the server is configured to only accept specific data requests from partner websites.

Infrastructure

The site is hosted on a high-reputation IP address with zero abuse reports. It uses a valid Google Trust Services SSL certificate, ensuring that data transmitted to the platform is encrypted and secure.

Domain History

While WHOIS data is private, our research confirms the parent company has been active for over a decade. The .app domain is a known official asset used alongside their primary .com site for technical delivery.

Web Reputation

The company maintains a strong professional presence with positive ratings on business review platforms and industry aggregators. It is recognized as a leader in privacy-compliant data collaboration for the advertising industry.

Risk Factors

The domain often appears in ad-blocker logs, which can be mistaken for malicious activity by home users.
The public-facing URL returns a server error, which is typical for API endpoints but can confuse casual visitors.

Positive Signals

Operated by a verified UK business (Permutive Limited) active since 2013.
Zero detections across 92 antivirus engines in our network.
Used by reputable global media brands for data management.
High trust ratings on independent business and employment review sites.
Valid SSL encryption and clean IP reputation.

AI Recommendation

This domain is safe and part of a legitimate advertising technology stack. No action is required unless you wish to block tracking for privacy reasons.

Next-gen fraud intelligence

Evidence-backedCross-checked

Web Research Findings

Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for permutive.app, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.

Business registration

Active · UK / US

Site traces back to an actively registered business.

Clone check

Not a clone

No well-known site's layout or branding detected here.

Typosquat check

No look-alike match

The domain doesn't resemble any well-known brand's spelling.

Web mentions

3 positive

Key findings

7 headline facts from open-web research

permutive.app is directly associated with Permutive (permutive.com), a legitimate privacy-first audience/data management platform (DMP) founded in 2014, used by major publishers like The Guardian, News Corp, BuzzFeed, and Vox Media.
The company operates as PERMUTIVE LIMITED (UK Companies House 08738815, active, incorporated 2013, London-based, SIC 62012 - Business and domestic software development) and Permutive, Inc. (Delaware, US).
permutive.app and subdomains (e.g. edge.permutive.app, cdn.permutive.app) appear extensively in ad-blocking, Pi-hole, and uBlock Origin discussions as a tracking/analytics domain implemented on news and media websites.
No scam, fraud, phishing, or malware reports found specifically targeting permutive.app; one sandbox analysis of a cdn.permutive.app URL flagged fingerprinting behavior typical of ad tech.
Positive industry presence on G2, LinkedIn, Crunchbase, Built In NYC, and Advertising Week; employee reviews average ~4.1/5 on Glassdoor.
Scamadviser rates related permutive.com and edge subdomains as legitimate/reliable; no negative Trustpilot, ScamDoc, or Reddit scam threads identified.
The domain serves real technical functions (audience segmentation, cohorts, clean rooms, on-device processing) in the ad-tech ecosystem and is not a consumer-facing site.

Positive reviews (3)

Quotes indicating the site is legitimate.

Built In NYCopen
"Permutive is the only publisher data platform built on edge computing. We enable publishers to increase their data driven advertising revenue."
G2open
"Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies."
Playwireopen
"Permutive is a privacy-focused audience segmentation platform that offers functionality that goes beyond what the average DMP provides."

Business registration

Status: active · UK / US

PERMUTIVE LIMITED (UK Co. 08738815) active since 18 Oct 2013, SIC 62012 software development, London address; also Permutive, Inc. (Delaware, US) operating permutive.com since 2014

Research summary

Narrative write-up from our AI analyst, grounded on the facts above

We found that permutive.app is an official domain for Permutive, a company with active business registrations in both the UK and the US. Industry sources like G2 and Built In NYC highlight the company's role in edge computing and publisher data. While the domain is frequently mentioned in technical forums regarding tracking and analytics, these mentions are related to its function as an advertising tool rather than any malicious intent. No negative threads or scam warnings were identified on consumer protection sites.

Antivirus Engines

Clean pass · verified

Clean across 92 engines

We cross-check every URL against our antivirus network of 92 malware and blacklist engines. None of them flagged this URL in the last scan.

0Malicious0Suspicious58Harmless92Engines

Clean

Kaspersky

Clean

Bitdefender

Clean

Microsoft

Not in pass

ESET-NOD32

Not in pass

Avira

Not in pass

Sophos

Clean

Fortinet

Clean

Google Safebrowsing

Clean

Emsisoft

Clean

No engine detections. The URL passed every antivirus and blacklist engine we queried in this scan. Stay vigilant — AV coverage is only one signal among many.

Domain & Encryption

Encryption Certificate

StatusValid

ProtocolTLSv1.3

IssuerGoogle Trust Services · WE1

ExpiresSep 15, 2026 (81d)

Self-signedNo

Hosting & Technology

HostingCloudflare, Inc.

Server locationUS

PopularityTop 100k worldwide

Server Reputation

Abuse Intelligence

Confidence score0%

Reports on file0

ISPCloudflare, Inc.

Usage typeContent Delivery Network

Still, stay alert

No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.

Double-check the exact URL in your address bar
Confirm you are actually on permutive.app and not a lookalike like p-ermutive.app.com or an IDN homoglyph.
Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
Discuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Open

Reputation Sources

How this domain rates across independent threat-intelligence and blocklist providers.

VirusTotal

Not listedCheck ↗

AbuseIPDB

Not listedCheck ↗

Also verify:Spamhaus ↗DNSBL / SURBL ↗PhishTank ↗

Safety FAQ

Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.

Our automated security review found no threat indicators on permutive.app. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
permutive.app passed our automated security checks with a trust score of 97/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
Yes. permutive.app presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 81 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
No. All 92 antivirus engines in our malware network report permutive.app as clean.
permutive.app resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
Yes. permutive.app sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
This is a permanent record of the scan run on June 25, 2026. The verdict and evidence above reflect that scan and do not change on their own. If circumstances around permutive.app have changed, MalwareTips staff can run a fresh scan, which re-runs every check from scratch and publishes an updated report.

Final Verdict

Trust / 100

Final Verdict·permutive.app

SAFE

This is a legitimate infrastructure domain owned by Permutive, a privacy-focused advertising technology company. It is used for technical functions like audience segmentation and data processing rather than as a consumer-facing website. You can safely allow this domain to operate.

This domain is safe and part of a legitimate advertising technology stack. No action is required unless you wish to block tracking for privacy reasons.

AV engines

MT passes

Net signals

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Recently scanned

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Community review

User reviews & comments(0)

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This report is generated automatically by combining threat intelligence, domain signals, and an AI security analyst. It is informational, not legal advice. Always use your own judgement before sharing personal information or money online.