Is permutive.com legit or a scam?
Permutive is a highly reputable privacy-focused data platform with over 10 years of operation and strong positive industry recognition.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
MT Intelligence
The domain has been registered for over 12 years, which is a strong indicator of stability. Our antivirus network shows zero detections across more than 90 security engines. We found verified business registrations in both the UK and USA, with active corporate filings dating back to 2013. The site is ranked within the global top-100k for traffic, suggesting a massive, legitimate user base. Furthermore, independent industry reviews and employee feedback are consistently positive, reinforcing its status as a professional enterprise.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for permutive.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain permutive.com is the official website of Permutive, a privacy-focused data collaboration / DMP platform for publishers and advertisers (Y Combinator S2014).
- UK company Permutive Limited (08738815) incorporated 18 October 2013, active status, registered office in London; Delaware Permutive, Inc. also registered and listed in ToS.
- No scam reports, fraud complaints, or negative consumer reviews found on major sites; ScamAdviser states 'very likely not a scam but legit and reliable'.
- Positive mentions on G2 (DMP Leader/Momentum Leader badges, user reviews praising interface), Glassdoor (4.1/5 employee rating from 62 reviews).
- Reddit discussions limited to technical/tracking questions (e.g., pi-hole blocking api.permutive.com); one founder AMA post from 2016.
- Company has raised significant funding (e.g., $75M Series C from SoftBank mentioned in reports), ~200+ employees, offices in London and NYC.
- Privacy policy and ToS publicly available on site; claims PCI/HIPAA compliance in third-party profiles; data broker registration in California.
- G2open
"Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience ..."
- Glassdooropen
"Permutive has an employee rating of 4.1 out of 5 stars, based on 62 company reviews on Glassdoor which indicates that most employees have an excellent ..."
- Permutive site (G2 report)open
"Permutive has earned six badges in the G2 Summer 2025 Report, based entirely on verified customer feedback on G2 ... Leader (DMP) ... Momentum Leader (DMP) – and ranked #1"
Permutive Limited (UK): Company number 08738815, incorporated 18 Oct 2013, active, private limited company, SIC 62012. Permutive, Inc. (Delaware, USA): registered, operates the site per ToS; UK establishment BR017511 open since 2015.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- Phone number listed (+1 646-712-9383).
- Postal address visible on the page.
- Links to 2 social profiles.
Domain & Encryption
Redirect Chain
- 1301http://permutive.com/
- 2200https://permutive.com/
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on permutive.com and not a lookalike like p-ermutive.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on permutive.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- permutive.com passed our automated security checks with a trust score of 97/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. permutive.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 53 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- permutive.com is 12.3 years old, registered on 3/3/2014 through Cloudflare, Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report permutive.com as clean.
- No. permutive.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- permutive.com resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. permutive.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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