No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Is samba.tv legit or a scam?
Samba TV is a legitimate TV analytics company founded in 2008, with no malware or scam signals detected.
Analysis Summary
MT Intelligence
Samba TV operates as a real television technology company specializing in audience measurement and automatic content recognition (ACR) built into Smart TVs. The domain is clean across our antivirus network, browser blocklists, and sandbox analysis. Business registration records confirm incorporation in California in 2008 (as Free Stream Media Corp., later rebranded), reincorporation in Delaware in 2011, and active status with SEC filings. The company has raised substantial funding from major investors including Disney and Mark Cuban, operates partnerships with Sony, LiveRamp, and The Trade Desk, and claims 48 million addressable TV devices globally. No scam reports, fraud complaints, or phishing associations appear in independent sources or consumer-review databases. The site's contact limitations (no email, phone, or address on the homepage) are typical for B2B SaaS platforms that direct inquiries through sales forms rather than public contact details.
Website Preview

Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for samba.tv, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Samba TV (samba.tv) is the official website of Samba TV, Inc., a legitimate TV audience measurement and analytics company founded in 2008, specializing in ACR (automatic content recognition) technology built into many Smart TVs (Sony Bravia
- Company claims 48 million addressable TV devices globally, 100% opt-in data collection, easy opt-out, no sharing of PII, and full privacy law compliance.
- Integrated into Smart TVs from multiple brands; provides real-time viewership insights used by advertisers and media companies; partners include LiveRamp, The Trade Desk, and others.
- Has faced privacy-related criticism and at least one 2025 class-action lawsuit alleging unlawful interception of viewing data on Sony TVs before opt-in and misrepresentation of practices.
- No scam reports, fraud alerts, malware associations, or phishing complaints found for samba.tv or ads.samba.tv across searches including Reddit, news, and security sites.
- Employee reviews mixed (Glassdoor ~3.9/5); company has raised significant funding, reported $100M+ revenue in 2019, and secured growth capital in 2025.
- BBB profile exists but not accredited; no consumer complaints detailed in available records.
- Wikipediaopen
"Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent."
- Samba TV official siteopen
"We provide the leading omniscreen advertising and measurement solution in the market today, making Samba TV the industry’s trusted source of truth."
- Gridinsoftopen
"We scanned ads.samba.tv and found it to be legitimate. Our analysis shows a high trust score of 100/100, indicating this website appears to be very safe to use."
Incorporated in California in 2008 as Free Stream Media Corp. (later Samba TV), reincorporated in Delaware in 2011. HQ in San Francisco, CA. Filed S-1 with SEC in 2021. Raised funding from investors including Disney, Mark Cuban.
We searched scam-report databases, consumer-review sites, news sources, and security aggregators for samba.tv and found no scam reports, fraud complaints, or phishing alerts. Independent sources including Wikipedia, business registries, and security analysts confirm Samba TV as a legitimate, well-funded television analytics company founded in 2008. The company operates partnerships with major brands (Sony, LiveRamp, The Trade Desk) and has raised substantial funding from investors including Disney and Mark Cuban. A 2025 class-action lawsuit alleges data-collection practices may not align with stated opt-in claims — a regulatory and legal matter, not a scam indicator.
Scam Network Intelligence
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
- Links to 4 social profiles.
Domain & Encryption
Redirect Chain
- 1301http://samba.tv/
- 2301https://samba.tv/
- 3200https://www.samba.tv/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on samba.tv and not a lookalike like s-amba.tv.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on samba.tv. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- samba.tv passed our automated security checks with a trust score of 80/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. samba.tv presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 67 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- No. All 92 antivirus engines in our malware network report samba.tv as clean.
- No. samba.tv is not currently listed on the major browser blocklist feeds that modern browsers use.
- samba.tv resolves to an IP operated by Webflow, Inc in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. samba.tv sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
- We cache results for 24 hours. Signed-in MalwareTips members can trigger a manual rescan at any time using the "Rescan" button on the report page, which re-runs every check from scratch and refreshes this page.
User reviews & comments(0)
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