Is secretsales.com legit or a scam?
Established UK fashion discount site with 22-year history and active company registration, but mixed reputation due to counterfeit-product complaints and restrictive return policies.
These checks passed — but they don't clear the site. A clean antivirus result, valid SSL, and a calm server only mean it isn't hosting malware; they say nothing about whether the business is real. This verdict is based on the site's conduct and content, not a malware detection.
Analysis Summary
Shop shows non-delivery red flags
Several red flags typical of non-delivery shops are present. Don't pay by crypto or wire, and keep the chargeback window in mind.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
Visual Screenshot Analysis
We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.
Visual red flags detected in the screenshot
The page presents as a fully-rendered, professionally designed discount fashion retail site ('Secret Sales') with standard e-commerce navigation and recognisable brand imagery. The only mild concern is generic urgency language in the hero banner, which is common practice on legitimate flash-sale platforms.
What our vision model saw
4 signalsHero banner displays '1000s OF NEW OFFERS ENDING SOON' urgency text alongside 'up to 85% off' discount claim
Professional, well-structured layout with consistent navigation, search bar, wishlist, account, and cart icons — consistent with a legitimate discount retail site
Recognisable brand product imagery visible (Nike, Converse, Hugo Boss, Marc Jacobs, Birkenstock) presented in a standard e-commerce grid
Announcement bar promotes a specific brand deal ('Kate Spade Price Drops New Lines Added') with a clear CTA — typical of legitimate flash-sale retailers
MT Intelligence
Secret Sales operates as a registered UK limited company (LRG Online Limited, incorporated 2007) with an 8,204-day domain history and clean antivirus scans across our network. The site displays professional e-commerce design with recognisable brand imagery and has accumulated approximately 26,000–27,000 reviews on independent aggregators, averaging around 4.2 out of 5 stars. However, the evidence package reveals a consistent pattern of serious complaints: multiple users report receiving counterfeit products (fake Nike Air Max shoes), non-delivery or partial orders, and a return policy that charges handling fees (£3.50+) and requires customers to pay return shipping, effectively making refunds uneconomical. Reddit users and forum posts describe the business model as selling bulk overstock, with some questioning product authenticity. While the company is legitimate and registered, the volume and nature of complaints — particularly around fakes and refund barriers — indicate a business operating with practices that frustrate customers and may involve third-party sellers with inconsistent quality control.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for secretsales.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- secretsales.com is a long-established (domain age ~22 years / 8204 days) UK-based online marketplace for discounted designer fashion, footwear, accessories and beauty, operating as an off-price / flash sales platform.
- Operated by active UK limited company LRG Online Limited (no. 06264879, incorporated 2007, London address); earlier related entity SECRET SALES LTD dissolved in May 2023.
- Trustpilot shows ~26,000–27,000 reviews with average ~4.2/5; many praise quality, deals and delivery while ~14% cite issues.
- Common complaints include non-delivery or partial orders, counterfeit/fake products (e.g. fake Nike Air Max reported on Reddit), difficult/expensive returns (restocking/handling fees), and slow customer service.
- Scamadviser gives trust score 0 / "Caution Recommended" citing "several indicators" it "might be a scam" despite positives like age, SSL, popularity (high Tranco rank) and positive reviews.
- Site claims all items are genuine via relationships with brands/sellers; business model described as marketplace/commission-based with third-party fulfillment (items often ship in non-Secret Sales packaging).
- Mixed independent feedback on forums (Reddit, MSE, StyleForum, Reviews.io): some users call it fully legit with real overstock, others label it a scam due to fakes, refunds and support failures.
- Reddit (r/AskUK)open
"I bought a pair of air max 90s and they are 100% fake. ... Secret Sales are clearly not legit - the material is different, colour is slightly different, the sizing is different"
- Reviews.ioopen
"Stay away an absolute scam. Forget about returns not going to happen, and they charge you for the return anyway, so you end up with no product and no money"
- MoneySavingExpert Forumopen
"Their policy is they knock £3.50 off the refund amount for 'handling' plus you have to pay to return the items!"
- SmartCustomer.comopen
"DO NOT ORDER FROM SECRET SALES! They'll take your money, they won't deliver your items and then they won't reply to your emails! Absolute Scam!"
- StyleForumopen
"avoid 'Secret Sales' at ALL costs. the owners are two brothers who get hold of tat in bulk and sell it to unweary customers through these 'sales'."
- Trustpilotopen
"lots of people say it’s great quality, fast delivery, legit branded items"
- Reddit (r/AskUK)open
"It’s a legit site use it regularly. ... To be absolutely clear it’s 100% a legit company. The way the business model works is contracts are signed with sellers and brands"
- Spocket.coopen
"Yes — Secret Sales is legit. It's a real UK retail platform with secure checkout, a traceable operating company, and a huge volume of real customer activity online."
Operated by LRG Online Limited (company number 06264879), active, incorporated 31 May 2007, registered address 22 Charterhouse Square, London EC1M 6DX. SIC 47910 (Retail sale via mail order houses or via Internet). Previous entity SECRET SALES LTD (05996763) dissolved in 2023. Site terms reference c
Our research found mixed but substantial feedback on Secret Sales across independent consumer forums and review sites. Five separate complaints were documented: Reddit users reported receiving counterfeit Nike Air Max shoes; Reviews.io cited non-delivery and refund denial with deducted handling fees; MoneySavingExpert Forum users described a £3.50 handling charge plus mandatory customer-paid return shipping; SmartCustomer.com reported non-delivery and unresponsive support; StyleForum users warned of bulk overstock and questioned product authenticity. Conversely, three positive sources confirmed the site as legitimate: an independent review aggregator reviews (averaging ~4.2/5 across ~26,000 reviews) praised quality and fast delivery; Reddit users confirmed it as a legit company with proper brand contracts; and Spocket.co verified it as a real UK retail platform with secure checkout and active customer volume. Business registration confirmed: LRG Online Limited (UK company 06264879, incorporated 2007, active status, London address). The evidence suggests a legitimate but operationally problematic marketplace where third-party sellers and inconsistent quality control create genuine customer harm, particularly around counterfeit products and refund barriers.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
Domain & Encryption
Redirect Chain
- 1301http://secretsales.com/
- 2200https://www.secretsales.com/cross-domain
Server Reputation
Scam-Type Likelihood
1 scam-type patterns detected
1 of 13 categories showed signals
We check every URL against 13 distinct scam categories so the verdict tells you not just how risky the page is, but what kind of risk it carries. Each meter pulls from page signals, web reports, our AI analyst, vision, and the scam-network cluster — not from raw AV labels.
- AI analyst tagged this as a fake shop.
- No phone number or postal address anywhere on the page.
- Multiple contact / trust-signal red flags on the page.
1 of 13 categories showed signals
We check every URL against 13 distinct scam categories so the verdict tells you not just how risky the page is, but what kind of risk it carries. Each meter pulls from page signals, web reports, our AI analyst, vision, and the scam-network cluster — not from raw AV labels.
- AI analyst tagged this as a fake shop.
- No phone number or postal address anywhere on the page.
- Multiple contact / trust-signal red flags on the page.
Fake-shop warning signs
Signals common to non-delivery scam shops were detected on this site.
- Treat secretsales.com as unverified
Do not enter credentials or send money until you have independently verified the business.
- If you already paid by card or PayPal — start a chargeback
Contact your bank or card issuer and dispute the charge as "goods not received" or "merchant fraud." PayPal users can open a case in the Resolution Centre. Act within 120 days for card chargebacks in most jurisdictions.
- Save every piece of evidence
Screenshots of the checkout, order confirmation emails, any chat transcripts, and the product listing page. Chargeback and fraud reports go faster when you have receipts.
- OpenReport the shop
Report to the FTC (reportfraud.ftc.gov), Action Fraud UK, or your local consumer-protection body. Post the URL on the MalwareTips scam forum so other buyers can find it.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review marked secretsales.com as suspicious. Several warning signs were detected; it may still turn out legitimate, but you should verify it through independent channels before trusting it with money or credentials.
- secretsales.com currently scores 55/100 on our trust scale. We found enough warning signals to recommend caution. Verify the site through independent channels before entering credentials or money.
- Yes. secretsales.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 72 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- secretsales.com is 22.5 years old, registered on 12/31/2003 through GoDaddy.com, LLC. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report secretsales.com as clean.
- No. secretsales.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- secretsales.com resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- This is a permanent record of the scan run on June 18, 2026. The verdict and evidence above reflect that scan and do not change on their own. If circumstances around secretsales.com have changed, MalwareTips staff can run a fresh scan, which re-runs every check from scratch and publishes an updated report.
User reviews & comments(0)
Share your experience — "Lost $200 on a fake checkout" is more useful than "Scam". Your review helps others avoid traps.