Is top5.nz legit or a scam?
Legitimate New Zealand business ranking platform using public review data, operated by registered company The Click Lab Limited since 2019.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
Visual Screenshot Analysis
We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.
Visual red flags detected in the screenshot
The page presents as a New Zealand local business ranking directory with a professional design, transparent methodology, and no observable deceptive patterns. No significant visual risk indicators are present.
What our vision model saw
5 signalsProfessional, clean layout with consistent branding (kiwi logo, teal color scheme) and clear navigation
Transparent methodology section explaining data-driven ranking process with no pay-to-rank claims
Statistics bar displaying specific figures (270,877 businesses, 513.9k reviews, 37 categories) consistent with a legitimate directory service
Top announcement banner promoting beta access for listed businesses — low-pressure, no countdown or urgency tactics
No forms requesting sensitive personal or financial information visible on screen
MT Intelligence
Top5.nz operates as a transparent, merit-based business directory for New Zealand local services. The operator, The Click Lab Limited, is a registered private company incorporated in March 2019 with an active status. Our antivirus network flagged zero detections across 92 engines, browser blocklists are clean, and the hosting IP has a clean abuse score. The page displays professional design with explicit methodology explaining how rankings work — no payment-to-rank claims, no countdown timers, and no sensitive-data collection forms. Web research found three positive mentions from established NZ business directories and media outlets, zero scam complaints, and zero fraud accusations. The site's transparency about using only public Google review data, combined with published analysis of complaint patterns, aligns with legitimate business-intelligence operations.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for top5.nz, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- top5.nz is a New Zealand website that aggregates public ratings and review data (primarily Google) to create merit-based rankings of local service businesses across categories.
- Operator is The Click Lab Limited, a New Zealand-registered private company incorporated on 6 March 2019; site privacy policy explicitly names this entity (last updated June 2026).
- Site claims rankings use only public data, are never manually adjusted or influenced by payment, and display full rating breakdowns including 1-star complaint rates.
- Published insights and press releases on pr.co.nz analyzing 1-star reviews and complaint rates across NZ cities (Auckland, Wellington, etc.), with data from hundreds of thousands of reviews.
- No scam reports, fraud complaints, negative Trustpilot/Reddit mentions, or accusations of paid/sponsored rankings found in searches.
- Business is listed on NZ directories (Neighbourly, HeyLocal, Kiwibase) describing it as an independent data-driven ranking platform.
- No consumer complaints or regulatory issues identified; searches for scam/fraud terms returned only the site's own content about 1-star reviews.
- pr.co.nzopen
"NZ Media Release: Top5.nz Launches Data-Driven Rankings for NZ Services"
- Neighbourly.co.nzopen
"Top5.nz publishes independent, data-driven rankings of New Zealand service providers to help people compare local businesses more easily."
- HeyLocal.co.nzopen
"ranking businesses based on merit, using authentic public ratings and review data"
Operated by The Click Lab Limited, incorporated March 6, 2019 as a private limited company
We searched scam-report databases, consumer-review sites, and general web sources for top5.nz and found zero scam reports or complaints. Instead, we identified three positive mentions: a media release on pr.co.nz announcing the platform's launch, and business directory listings on Neighbourly.co.nz and HeyLocal.co.nz describing it as an independent, data-driven ranking service. The operator, The Click Lab Limited, is confirmed as a registered New Zealand company incorporated in March 2019 with active status. No fraud accusations, regulatory issues, or negative coverage were found.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
Domain & Encryption
Redirect Chain
- 1301http://top5.nz/
- 2200https://www.top5.nz/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on top5.nz and not a lookalike like t-op5.nz.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on top5.nz. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- top5.nz passed our automated security checks with a trust score of 83/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. top5.nz presents a valid TLSv1.3 certificate issued by Let's Encrypt · E7, expiring in 42 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- No. All 92 antivirus engines in our malware network report top5.nz as clean.
- No. top5.nz is not currently listed on the major browser blocklist feeds that modern browsers use.
- top5.nz resolves to an IP operated by Cloudflare, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- This is a permanent record of the scan run on June 13, 2026. The verdict and evidence above reflect that scan and do not change on their own. If circumstances around top5.nz have changed, MalwareTips staff can run a fresh scan, which re-runs every check from scratch and publishes an updated report.
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