Is wurl.com legit or a scam?
Wurl is a highly reputable CTV technology provider with a 24-year domain history and verified corporate ownership by AppLovin.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
MT Intelligence
The domain was registered in 2000, providing a massive historical footprint that is almost never seen with fraudulent sites. Our analysis confirms the company is a subsidiary of AppLovin, a major publicly traded entity on the NASDAQ. Technical scans show zero detections across 92 antivirus engines and a clean reputation for the hosting infrastructure. The site features high-quality content, verified employee reviews on professional networks, and partnerships with major brands like Roku and A+E Networks. While some automated filters flagged a potential tech-support pattern, this is a false positive likely triggered by the presence of a 'Support' link in the navigation menu of a legitimate B2B service.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for wurl.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- wurl.com is the official website of Wurl, a Connected TV (CTV) technology company founded in 2011 and acquired by AppLovin (NASDAQ: APP) in 2022.
- Headquartered in Palo Alto, California; provides distribution, monetization, advertising, and FAST channel solutions for publishers, streamers, and advertisers; reaches 300M+ CTV devices.
- Domain registered November 1, 2000 (over 25 years old); Gridinsoft analysis gives 78/100 trust score citing long history, strong independent trust signals, and popular site status (though notes SSL info unavailable).
- Positive employee feedback on Glassdoor (4.1/5 from 37 reviews) and recognized as a Top Workplace; active press releases, LinkedIn presence, and partnerships with major brands (Roku, A+E, Bloomberg, etc.).
- No scam reports, consumer complaints, or associations with tech-support scams found across searches; unrelated results (e.g., old CFTC case against different individual) do not reference the company or domain.
- Company maintains support.wurl.com, platform.wurl.com, publishes CTV Trends Reports, and lists verified integrations with services like Google, OpenAI, Slack via Gridinsoft.
- Page title and description match official CTV business: "Powering CTV distribution, monetization and advertising | Wurl" and "We make CTV possible. Wurl delivers solutions to grow viewership, maximize revenue, and strengthen brand value."
- Gridinsoftopen
"We reviewed wurl.com and found mostly positive signals. Current checks lean toward a legitimate, lower-risk profile... The current trust score is 78/100. Key signals include strong independent trust... and a domain age of 25.7 years."
- Glassdooropen
"Wurl has an employee rating of 4.1 out of 5 stars, based on 37 company reviews on Glassdoor which indicates that most employees have an excellent working environment."
Founded 2011, headquartered in Palo Alto, CA (1100 Page Mill Rd); subsidiary of AppLovin (NASDAQ: APP) since ~2022; operates as Wurl LLC
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
- Scam family match: Tech-Support Scam.
- Links to 2 social profiles.
Domain & Encryption
Redirect Chain
- 1301http://wurl.com/
- 2301http://www.wurl.com/cross-domain
- 3200https://www.wurl.com/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on wurl.com and not a lookalike like w-url.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on wurl.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- wurl.com passed our automated security checks with a trust score of 94/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. wurl.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 48 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- wurl.com is 25.7 years old, registered on 11/1/2000 through Network Solutions, LLC. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report wurl.com as clean.
- No. wurl.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- wurl.com resolves to an IP operated by WPEngine, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. wurl.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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