Is cupshe.com legit or a scam?
Established swimwear brand with 11+ year domain history, legitimate business registration, and presence on major retailers; mixed but not fraudulent customer feedback.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site.
MT Intelligence
Cupshe operates as a real, registered business (Summer Vibe Inc, Los Angeles, CA) with over a decade of domain history and active sales across its own site and major retailers like Amazon and Walmart. Our antivirus network flagged no malicious content, and the domain carries valid SSL and clean browser blocklists. The evidence package shows a split customer experience: an independent review aggregator rates it 4.3/5 from ~25,000 reviews, with praise for selection and value, but complaints centre on non-delivery, returns, and customer service rather than fraud or non-existent products. Independent review sites explicitly confirm Cupshe is legitimate and ships real goods. The 45 BBB complaints over three years reflect operational friction (fulfillment, communication) typical of fast-fashion e-commerce, not a scam pattern. No clone-site indicators, no credential-harvest patterns, and no scam-family matches were detected.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for cupshe.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain active for 4127 days (~11+ years); established fast-fashion swimwear brand founded ~2014-2015.
- Trustpilot shows 4.3/5 from ~25,000 reviews; common praise for selection, styles, and value, but complaints about non-delivery, returns, and customer service.
- BBB: Not accredited, A+ rating listed but 3.28/5 from customer reviews; 45 complaints in last 3 years (13 closed in last 12 months) mainly on communication, order fulfillment, and returns.
- Multiple independent reviews (Dana Berez, WhimsySoul, WPTV) explicitly confirm Cupshe is legitimate, ships real products, and is sold through major retailers like Amazon, Walmart, Target.
- Company registered as Summer Vibe Inc in Los Angeles, CA; CEO Mike Zhao; also has operations/headquarters ties to China (Guangzhou).
- Mixed feedback on quality (some call it good for price, others note cheap material or sizing issues); no detected scam families or brand impersonation.
- Sells on its own site plus major platforms; long history with influencer hauls and positive YouTube reviews outweighing isolated fraud accusations.
- Trustpilotopen
"Terrible! Ordered two items several weeks ago, neither arrived. ... over £60 out of pocket. Pretty fed up."
- BBBopen
"I am extremely disappointed with both the communication and customer service surrounding my recent order."
- Mumsnetopen
"These people are scammers do yourself a favor and steer clear of them!"
- BBB Complaintsopen
"This company truly appears to be a fraud, others should be warned about this company."
- Trustpilotopen
"I love the selection of items that Cupshe offers. I am usually happy with the quality of the products I purchase. Sizing is usually accurate."
- Dana Berez Reviewopen
"Yes, Cupshe is a legit website and is not a scam. When you order items from Cupshe, your swimsuits will be delivered and are made up of actual good quality."
- WhimsySoul Reviewopen
"Cupshe is legit and worth it for affordable swimwear... Is Cupshe a scam? No."
- WPTVopen
"Yes! Cupshe is a legitimate company that sells goods on its website and through retailers such as Walmart, Target, Macy’s and Amazon."
Operates as Summer Vibe Inc, registered in California (Los Angeles address). Founded ~2014-2015 by Mike Zhao (Chinese entrepreneur). Sells via own site, Amazon, Walmart, etc. BBB file opened 2015.
Our research found mixed but not fraudulent customer feedback. Trustpilot shows 4.3/5 stars from ~25,000 reviews, with common praise for selection, styles, and value, but complaints about non-delivery, returns, and customer service. The Better Business Bureau lists 45 complaints over three years, primarily on fulfillment and communication. However, multiple independent review sites (Dana Berez, WhimsySoul, WPTV) explicitly confirm Cupshe is a legitimate company that ships real products and is stocked by Amazon, Walmart, Target, and Macy's. Business registration data confirms the company operates as Summer Vibe Inc, registered in Los Angeles, CA, with a BBB file opened in 2015. The complaints reflect operational friction typical of fast-fashion e-commerce, not fraud or non-existent products.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No postal address visible on the page.
- Contact email on the site's own domain (customercare@cupshe.com).
- Phone number listed (20637195910).
Domain & Encryption
Redirect Chain
- 1301http://cupshe.com/
- 2301https://cupshe.com/
- 3200https://www.cupshe.com/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on cupshe.com and not a lookalike like c-upshe.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on cupshe.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- cupshe.com passed our automated security checks with a trust score of 87/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. cupshe.com presents a valid TLSv1.3 certificate issued by Let's Encrypt · E8, expiring in 68 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- cupshe.com is 11.3 years old, registered on 2/27/2015 through GoDaddy.com, LLC. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report cupshe.com as clean.
- No. cupshe.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- cupshe.com resolves to an IP operated by Shopify, Inc. in CA (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. cupshe.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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