Is liveintent.com legit or a scam?
Established B2B email-marketing platform (founded 2009, acquired by Zeta Global 2024) with clean security scan and professional corporate website.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview
Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
Visual Screenshot Analysis
We capture a fresh screenshot of the live page and ask a vision model to look for scam visual patterns — fake trust badges, countdown timers, overlay pop-ups, and visual clones of legitimate brands.
Visual red flags detected in the screenshot
The page presents as the legitimate LiveIntent corporate website announcing an acquisition by Zeta Global, with professional design and no observable scam indicators.
What our vision model saw
5 signalsProfessional B2B marketing technology site with consistent branding (LiveIntent / Zeta Global) and standard navigation structure.
Top announcement banner references a corporate acquisition press release — consistent with legitimate business news, not a urgency/scam tactic.
No fake trust badges, countdown timers, or pressure tactics visible.
No forms requesting sensitive credentials, payment data, or personal information visible on this page.
Design quality is high: consistent color palette, professional typography, and coherent layout with no placeholder text or broken elements.
MT Intelligence
LiveIntent operates as a people-based email marketing and identity-resolution platform serving 2,500+ enterprise clients. The domain was registered in 2009, matching the company's founding date, and is incorporated in New York as an active business entity. Our antivirus network flagged zero malicious detections across 92 engines, browser blocklists are clean, and the SSL certificate is valid. The site ranks in the global top-100k and displays professional B2B design with no credential-harvesting forms, countdown timers, or pressure tactics. Independent review aggregators rate it as legitimate and reliable, and the company's acquisition by NYSE-listed Zeta Global for $250 million in October 2024 is documented in public filings. One Reddit user reported receiving unsolicited emails powered by LiveIntent, a complaint consistent with email-marketing-platform operations rather than fraud.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for liveintent.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- Domain registered in 2009 (over 17 years old), matches company founding date.
- LiveIntent, Inc. is a legitimate adtech company specializing in people-based email marketing, monetization, and identity resolution.
- Acquired by Zeta Global (NYSE: ZETA) in October 2024 for $250 million in cash and stock.
- Scamadviser concludes it is "very likely not a scam but legit and reliable" with positive factors including high Tranco rank and valid SSL.
- BBB profile shows A+ rating (not accredited); no specific customer complaint count listed.
- Some Reddit users report receiving "shady" or unopted-in emails powered by LiveIntent and describe ads as intrusive.
- Employee reviews on Glassdoor (3.2/5) and Indeed are mixed, citing instability, layoffs post-acquisition, and management issues.
- Redditopen
"There is something shady going on with emails powered by LiveIntent. I never opted in for these lists they keep matching me against."
- Scamadviseropen
"In summary, liveintent.com is very likely not a scam but legit and reliable."
- MonetizeProsopen
"LiveIntent is one of the oldest and largest providers of email monetization solutions. They are essentially the Google AdSense of email."
- G2open
"It is a straight forward self serve platform that is easy to navigate through and easy to setup campaign goals and metrics to optimize any campaign."
Founded 2009, incorporated in New York as LiveIntent, Inc.; acquired by Zeta Global in 2024 for $250M; headquarters at One World Trade Center, NY
LiveIntent is a well-documented, legitimate adtech company with a 17-year operating history. Independent review aggregators confirm it is 'very likely not a scam but legit and reliable.' The company was founded in 2009 and acquired by Zeta Global (NYSE: ZETA) in October 2024 for $250 million. One Reddit user reported receiving unsolicited emails powered by LiveIntent, a complaint consistent with email-marketing-platform operations and user-consent practices in the adtech industry, rather than fraud. Employee reviews on Glassdoor and Indeed are mixed (3.2/5 average), citing post-acquisition layoffs and management changes — typical for acquired tech companies.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- No postal address visible on the page.
- Links to 4 social profiles.
Domain & Encryption
Redirect Chain
- 1301http://liveintent.com/
- 2200https://www.liveintent.com/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on liveintent.com and not a lookalike like l-iveintent.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on liveintent.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- liveintent.com passed our automated security checks with a trust score of 88/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. liveintent.com presents a valid TLSv1.3 certificate issued by Google Trust Services · WE1, expiring in 63 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- liveintent.com is 17.3 years old, registered on 3/5/2009 through GoDaddy.com, LLC. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report liveintent.com as clean.
- No. liveintent.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- liveintent.com resolves to an IP operated by WPEngine, Inc. in US (usage type: Content Delivery Network). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. liveintent.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
Share your experience — "Lost $200 on a fake checkout" is more useful than "Scam". Your review helps others avoid traps.