Is today.com legit or a scam?
Official NBC TODAY Show website with 28-year domain history, clean security profile, and active NBCUniversal ownership.
Analysis Summary
No threats detected
All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.
Website Preview

Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →
MT Intelligence
today.com is the authentic homepage for NBC's long-running morning television program, established in 1952 and registered nearly three decades ago. Our antivirus network flagged zero detections across 92 engines, the hosting IP has zero abuse reports, and SSL is valid with DigiCert certification. Business registration confirms active ownership by NBCUniversal Media, LLC (a Comcast subsidiary). The site publishes legitimate news, video content, and consumer-protection segments — including educational material on avoiding celebrity impersonation and phishing scams. The 'Roblox impersonation' flag in our content analysis appears to reflect the site's coverage of Roblox safety topics rather than any fraudulent activity by today.com itself. No scam complaints, phishing reports, or fraud allegations exist for this domain.
Web Research Findings
Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for today.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.
- today.com is the official site for NBC's TODAY Show (morning television program that debuted in 1952), with page title and description matching the legitimate news, videos, and interviews content.
- Domain age of 10298 days (~28 years) aligns with a long-established major media property.
- Owned and operated by NBCUniversal Media, LLC, a subsidiary of Comcast; no business registration issues found.
- The site itself regularly publishes consumer advice segments on avoiding celebrity impersonation scams, romance scams, gift card scams, online review scams, and phishing.
- No direct scam reports, complaints, or fraud allegations found specifically targeting today.com in searches for scam, review, complaint, or phishing.
- Separate domains like shopping-today.com and todayoutlet.store have Trustpilot/Reddit complaints as scams, but these are unrelated to today.com.
- Content includes coverage of Roblox safety features and child protection, consistent with the detected 'Roblox (impersonation / clone attempt)' note possibly referring to broader scam family rather than this domain.
- ScamAdviseropen
"It seems that today.com is legit and safe to use and not a scam website."
Official website of NBC's TODAY Show, owned by NBCUniversal Media, LLC (Comcast subsidiary)
Our research confirmed today.com as the official homepage for NBC's TODAY Show, owned and operated by NBCUniversal Media, LLC (a Comcast subsidiary). The domain has been registered for approximately 28 years, aligning with the program's long history. No scam reports, complaints, or fraud allegations were found targeting this domain. Independent review aggregators confirm the site as legitimate and safe. Notably, the site itself publishes consumer-protection content on avoiding celebrity impersonation scams, romance scams, and phishing — demonstrating a commitment to user safety.
Antivirus Engines
Security Scans
Checked against the major public blocklists used by browsers and security tools — no hits.
Contact Verification
We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.
- No contact email found anywhere on the page.
- No phone number listed on the page.
- Page impersonates Roblox on a non-official domain.
- Scam family match: Celebrity Endorsement.
- Postal address visible on the page.
- Links to 5 social profiles.
Domain & Encryption
Redirect Chain
- 1301http://today.com/
- 2200https://www.today.com/cross-domain
Server Reputation
Still, stay alert
No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.
- Double-check the exact URL in your address bar
Confirm you are actually on today.com and not a lookalike like t-oday.com.com or an IDN homoglyph.
- Use a password manager
Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.
- OpenDiscuss this site on the forum
If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.
Reputation Sources
How this domain rates across independent threat-intelligence and blocklist providers.
Referenced Domains
Outbound domains this page links to or loads resources from. Each links to its own security scan.
Safety FAQ
Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.
- Our automated security review found no threat indicators on today.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
- today.com passed our automated security checks with a trust score of 89/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
- Yes. today.com presents a valid TLSv1.2 certificate issued by DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1, expiring in 34 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
- today.com is 28.2 years old, registered on 4/7/1998 through MarkMonitor Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
- No. All 92 antivirus engines in our malware network report today.com as clean.
- No. today.com is not currently listed on the major browser blocklist feeds that modern browsers use.
- today.com resolves to an IP operated by Amazon Data Services Northern Virginia in US (usage type: Data Center/Web Hosting/Transit). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
- Yes. today.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.
User reviews & comments(0)
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