Security Review

Is today.com legit or a scam?

Our verdict:Safe· 89/100

Official NBC TODAY Show website with 28-year domain history, clean security profile, and active NBCUniversal ownership.

today.comScanned 1h ago
0
Trust score
SAFE
Heuristics 83·MT 92
View density

Analysis Summary

Threat Intelligence
0/92
All engines report clean
Domain Age
28 years old
Registered Apr 7, 1998
MT Intelligence
Safe
Low likelihood · 98% confidence
SAFE

No threats detected

All checks passed. This site appears legitimate — but always stay alert for phishing even on trusted domains.

Website Preview

Screenshot of today.com
LIVE RENDER
today.com

Automated page render — captured in a safe sandbox. What an ordinary visitor would see when loading the site. See full visual analysis →

MT Intelligence

Advanced threat intelligence
MT Security Analyst
Low scam likelihoodengineMT · Guardiantrust92/100
MT AgentLive web researchVisual inspection
0%
Confidence
today.com is the authentic homepage for NBC's long-running morning television program, established in 1952 and registered nearly three decades ago. Our antivirus network flagged zero detections across 92 engines, the hosting IP has zero abuse reports, and SSL is valid with DigiCert certification. Business registration confirms active ownership by NBCUniversal Media, LLC (a Comcast subsidiary). The site publishes legitimate news, video content, and consumer-protection segments — including educational material on avoiding celebrity impersonation and phishing scams. The 'Roblox impersonation' flag in our content analysis appears to reflect the site's coverage of Roblox safety topics rather than any fraudulent activity by today.com itself. No scam complaints, phishing reports, or fraud allegations exist for this domain.
Full dossier
Analysis complete

Page Content

The page displays the official TODAY Show homepage with news articles, video content, guest interviews, and lifestyle segments. Title and meta description accurately reflect NBC's morning program. The site includes navigation to shows, health & wellness, parenting, food, and shopping sections — all consistent with the legitimate TODAY brand.

Infrastructure

Hosting IP 44.219.25.60 has zero abuse reports and a clean reputation score. SSL certificate issued by DigiCert Inc. is valid with 34 days remaining. External domains loaded (nodeassets.nbcnews.com, nbc.com, facebook.com, instagram.com, x.com) are all legitimate NBC and social-media properties.

Domain History

Registered 10,298 days ago (~28 years), placing the domain's creation in the mid-1990s — aligned with NBC's early web presence. Registrar MarkMonitor Inc. is a legitimate domain-management service used by major corporations. WHOIS privacy is disabled, showing transparent ownership.

Web Reputation

Independent review aggregators confirm the site as legitimate and safe. Business registration data shows active status under NBCUniversal Media, LLC. No scam reports, complaints, or phishing allegations found. The site itself regularly publishes consumer-protection content on avoiding online fraud.

Positive Signals
5
  • Domain registered 28 years ago, consistent with a major established media brand.
  • Owned and operated by NBCUniversal Media, LLC (Comcast subsidiary) with active business registration.
  • Zero detections across 92 antivirus engines; clean browser blocklists and sandbox results.
  • Hosting IP has zero abuse reports and a clean reputation score.
  • Valid SSL certificate issued by DigiCert, a tier-1 certificate authority.
AI Recommendation
This is a safe, legitimate website. You can visit today.com to watch news, videos, and lifestyle content from NBC's TODAY Show without concern.
Next-gen fraud intelligence
Evidence-backedCross-checked

Web Research Findings

Our live research agent queries scam-report databases, consumer-review sites, news coverage, and general web search for today.com, then cross-checks business-registration records and look-alike domain patterns. Everything below is pulled from what it actually found.

Domain age
28 yrs
Registered Apr 1998
Business registration
Active · United States
Site traces back to an actively registered business.
Clone check
Not a clone
No well-known site's layout or branding detected here.
Typosquat check
No look-alike match
The domain doesn't resemble any well-known brand's spelling.
Web mentions
1 positive
Key findings
7 headline facts from open-web research
  • today.com is the official site for NBC's TODAY Show (morning television program that debuted in 1952), with page title and description matching the legitimate news, videos, and interviews content.
  • Domain age of 10298 days (~28 years) aligns with a long-established major media property.
  • Owned and operated by NBCUniversal Media, LLC, a subsidiary of Comcast; no business registration issues found.
  • The site itself regularly publishes consumer advice segments on avoiding celebrity impersonation scams, romance scams, gift card scams, online review scams, and phishing.
  • No direct scam reports, complaints, or fraud allegations found specifically targeting today.com in searches for scam, review, complaint, or phishing.
  • Separate domains like shopping-today.com and todayoutlet.store have Trustpilot/Reddit complaints as scams, but these are unrelated to today.com.
  • Content includes coverage of Roblox safety features and child protection, consistent with the detected 'Roblox (impersonation / clone attempt)' note possibly referring to broader scam family rather than this domain.
Positive reviews (1)
Quotes indicating the site is legitimate.
  • ScamAdviseropen

    "It seems that today.com is legit and safe to use and not a scam website."

Business registration
Status: active · United States

Official website of NBC's TODAY Show, owned by NBCUniversal Media, LLC (Comcast subsidiary)

Research summary
Narrative write-up from our AI analyst, grounded on the facts above

Our research confirmed today.com as the official homepage for NBC's TODAY Show, owned and operated by NBCUniversal Media, LLC (a Comcast subsidiary). The domain has been registered for approximately 28 years, aligning with the program's long history. No scam reports, complaints, or fraud allegations were found targeting this domain. Independent review aggregators confirm the site as legitimate and safe. Notably, the site itself publishes consumer-protection content on avoiding celebrity impersonation scams, romance scams, and phishing — demonstrating a commitment to user safety.

Antivirus Engines

Clean pass · verified
Clean across 92 engines

We cross-check every URL against our antivirus network of 92 malware and blacklist engines. None of them flagged this URL in the last scan.

0Malicious0Suspicious58Harmless92Engines
Clean
Kaspersky
Clean
Bitdefender
Clean
Microsoft
Not in pass
ESET-NOD32
Not in pass
Avira
Not in pass
Sophos
Clean
Fortinet
Clean
Google Safebrowsing
Clean
Emsisoft
Clean

No engine detections. The URL passed every antivirus and blacklist engine we queried in this scan. Stay vigilant — AV coverage is only one signal among many.

Security Scans

Blacklist Check
Not flagged on major threat lists

Checked against the major public blocklists used by browsers and security tools — no hits.

Contact Verification

We fetched the page and looked for real-world contact details. Legitimate businesses almost always publish an email on their own domain, a phone number, and a postal address. Scam shops usually don't.

What We Found
No clear contact details on the page
Emails on site's domainNone
Phone numbersNone
Postal addressPresent
Linked social profiles5
Signal Summary
Several contact red flags
  • No contact email found anywhere on the page.
  • No phone number listed on the page.
  • Page impersonates Roblox on a non-official domain.
  • Scam family match: Celebrity Endorsement.
  • Postal address visible on the page.
  • Links to 5 social profiles.

Domain & Encryption

Domain History
Age28 years old
RegistrarMarkMonitor Inc.
RegisteredApr 7, 1998
ExpiresApr 6, 2027
Owner privacyVisible
Encryption Certificate
StatusValid
ProtocolTLSv1.2
IssuerDigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1
ExpiresJul 21, 2026 (34d)
Self-signedNo
Hosting & Technology
HostingAmazon Data Services Northern Virginia
Server locationUS
Web servernginx
PopularityTop 100k worldwide

Redirect Chain

Hops
1
Cross-domain
Yes
Lookalike
No
Punycode
No
  • 1301http://today.com/
  • 2200https://www.today.com/cross-domain

Server Reputation

Abuse Intelligence
Confidence score0%
Reports on file0
ISPAmazon Data Services Northern Virginia
Usage typeData Center/Web Hosting/Transit

Still, stay alert

No major threat indicators — but a clean scan does not guarantee every page is safe, and phishing emails routinely spoof real domains.

  • Double-check the exact URL in your address bar

    Confirm you are actually on today.com and not a lookalike like t-oday.com.com or an IDN homoglyph.

  • Use a password manager

    Password managers only auto-fill on the exact domain they were saved for — they refuse to fill lookalike domains, which is the single best phishing defence.

  • Discuss this site on the forum

    If you have first-hand experience with this site — good or bad — share it with the MalwareTips community.

    Open

Reputation Sources

How this domain rates across independent threat-intelligence and blocklist providers.

Google Safe Browsing
Not listedCheck ↗
VirusTotal
Not listedCheck ↗
AbuseIPDB
Not listedCheck ↗

Referenced Domains

Outbound domains this page links to or loads resources from. Each links to its own security scan.

Safety FAQ

Common questions about this site, answered directly from the scan data above — so the answers always reflect the latest verdict on this page.

  • Our automated security review found no threat indicators on today.com. The site appears legitimate based on the signals we checked, but always stay alert for phishing emails that spoof real domains.
  • today.com passed our automated security checks with a trust score of 89/100. No antivirus engines or major blacklists flagged the site at the time of the last scan.
  • Yes. today.com presents a valid TLSv1.2 certificate issued by DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1, expiring in 34 days. Note that SSL only encrypts the connection — it does not guarantee that the site itself is trustworthy.
  • today.com is 28.2 years old, registered on 4/7/1998 through MarkMonitor Inc.. Scam domains are often freshly registered — a site under 6 months old warrants extra caution.
  • No. All 92 antivirus engines in our malware network report today.com as clean.
  • No. today.com is not currently listed on the major browser blocklist feeds that modern browsers use.
  • today.com resolves to an IP operated by Amazon Data Services Northern Virginia in US (usage type: Data Center/Web Hosting/Transit). Hosting location alone doesn't make a site good or bad, but unusual geography for a brand's claimed country is one of many signals we weigh.
  • Yes. today.com sits in the global top-100k on Cloudflare Radar, which means it has substantial real-world traffic. That does not automatically make it safe, but established brands almost always rank here and throwaway scam domains almost never do.

Final Verdict

0
Trust / 100
Final Verdict·today.com
SAFE

today.com is the official website of NBC's TODAY Show, a legitimate 28-year-old news and entertainment property owned by NBCUniversal (Comcast). The domain has a clean security scan, valid SSL, and no scam reports.

This is a safe, legitimate website. You can visit today.com to watch news, videos, and lifestyle content from NBC's TODAY Show without concern.

AV engines
92
MT passes
2
Net signals
1
Scan another URL
Security review completemalwaretips.com/url-scan
Recently scanned

Other Safe reports

Browse all reports
Community review

User reviews & comments(0)

Share your experience — "Lost $200 on a fake checkout" is more useful than "Scam". Your review helps others avoid traps.

Loading…
Loading comments…
This report is generated automatically by combining threat intelligence, domain signals, and an AI security analyst. It is informational, not legal advice. Always use your own judgement before sharing personal information or money online.